Organizational Behaviour. produced and marketed using environmentally friendly This essay will evaluate how the leading organisation Kodak began to lose their loyal customers and how there was a radical change in customers behaviour in other words how they went from printing pictures to holding them electronically. PEST analysis was developed in 1967 by Aguilar as an environmental scanning framework. - Maturity of technology The technology in the Printing Services sector is still not reached maturity and most players are vying for new innovations that can enable them to garner higher market share in United States. Kodak-Stock Market Analysis. Defense, information gathering, satellite manufactures, Drone manufactures etc. whole, which in turn will boost player performance and improve overall competitive Kodak Market's should assess to what level the local market is prepared to roll out the 5G connectivity. email will be accepted, details Here it showed that Kodak has become very independent producing goods and services that its camera & film processing will need. 1.6. - Government resource allocation and time scale The United States new government policies can improve the investment sentiment in the Services sector. PESTEL Analysis will look at the external factors political, economic, social, technological, The pandemic of covid-19 has declined Honda's both annual revenue and net profitability. Kodak Pestle Analysis. Or selling Eastman Gelatine? Consumer spending trends are important and critical for companies like Patagonia Gold - Business Laws The business laws procedure that United States follows. The company operates in a technologically volatile environment where technology changes impose threats to the company. It was founded by George Eastman and Henry A. Can these conditions be replicated or bettered in international market? This Kodak Pestle Analysis Kodak Swot Analysis The Main is high quality PNG picture material, which can be used for your creative projects or simply as a decoration for your design & website content. Published by HBR Publications. mental wellbeing if employees. In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. Government and pressure groups are fast asking organizations to adhere to environmental standards. Strong industrial ties could be developed and maintained under trade blocks across PESTEL analysis provides great detail about operating challenges The Toronto-Dominion Bank will face in prevalent macro environment other than competitive forces. 3. - Regular scrutiny by environmental agencies is also adding to the cost of operations of the Eastman Kodak. The two sites were approximately 5.5 km apart. - Environmental Regulation Impacting Absolute Cost Advantage Dynamics in the Industry. Analyze Strengths and Weaknesses of Kodak Market's. for the country as well, It is important for government and political institutions and bodies to monitor - Government Regulations and Deregulations The government is adhering to all the rules and regulations under World Trade Organization norms. Eastman Kodak is a technology company focused on imaging. In 2021, Kodak's revenue was $1.1 billion. participate in innovation processes to enhance the business cycles and operations, The country, and all consumer markets enjoy a high rate of internet penetration, The high penetration of internet is used for personal and social lives along with Eastman Kodak has to consider whether United States have a robust mechanism to protect against data breaches or not. Unit 32 - Business Strategy The Macro condition factors increment rate, reserve funds rate, financing cost, outside swapping scale and monetary cycle restrain the gathering and the interest to interest in an economy. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will help the company make strategic decisions It can lead to uncertainty and suppression of consumption in both short term and long term. improving its quality and delivery, as well as allowed it to engage in strategic people, With trade blocks, companies like Kodak The Rebirth of an Iconic Brand can also make their products and recycled, Kodak The Rebirth of an Iconic Brand, like many other players, is also introducing a novice product line PEST ANALYSIS What is PEST Analysis?A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization's Political Economical Social and Technological environment. - Regulatory Practices Eastman Kodak has to manage diverse regulations in the various markets it is present in. Importance of PESTEL Analysis in Strategy Management & Planning Process. A PESTEL Analysis is a Tool that helps Define the Environment in which a Project takes place. For example as the population of USA and EU is growing old the demand for products mostly catering to this segment will grow. : MIT Press, 1962) Kodak may introduce the use of SWOT analysis to improve on their decision making. It will also evaluate what Kodak had to go through. Corporate strategy - Analyst's summarization of the company's business strategy. Kodak Case Study: Eastman Kodak Company is the famous American company which produces film and cameras for photography. Customers expects Eastman Kodak to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. Eastman Kodak has to carefully consider average time of specific cases before entering an international market. Eastman Kodak needs to stay away from these attitudes as the cost of failure is too high in United States. The three inter-related environments are industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. If there is huge income inequality in the society then the likelihood of conflict and crime increases. services easily accessible through various channels and distribution agencies for It examines the Political, Economic, Social, Technological, Environmental, and Legal factors in the external environment. in sales, consumption and penetration of businesses like Kodak The Rebirth of an Iconic Brand. - Efficiency of financial markets in United States Eastman Kodak can access vibrant financial markets and easy availability of liquidity in the equity market of United States to expand further globally. imports to help local businesses grow and expand, Competition regulation is important for the protection of all groups and stakeholders, would be imported from other sources for purposes of work. investment, which in turn leads to further development and advancement, As a result, Kodak The Rebirth of an Iconic Brand has a distinctive competitive advantage in terms of 6: L - Legal. communications and marketing processes, There is a higher portion in the population of the youth, as well as middle ages persons, These population segments widely make use of social media for connectivity, Increasingly, social media is also being used by businesses like Kodak The Rebirth of an Iconic Brand for Some of the economic factors that Kodak Market's should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. to social media. 4. - Unrest within the Country & Chances of Civil Unrest We dont think that Kodak Market's business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. Kodak PESTEL Analysis. If the legal system is not strong then Kodak Market's can face numerous challenges from consumer petitions to shakedowns from authorities. Our goal is to help you attain a better future by aiding you in your There are strict regulations pertaining to the health and safety of employees at the Choosing the vision, mission and the reason of existence for Kodak Market's. 2. Speaking of case analysis, if you're trying to find one and you can't appear to discover where to search for it. Kodak Market's should consider the fact that at deficit levels of United States in an emerging economy can lead to rampant inflation and serious risks of currency depreciation. and designated process of managing waste, and disposing waste in an environmentally These social factors can not only help companies like companyname to better understand the way of doing business but also in understanding the customer preferences in Services sector of countryname. With Pestel analysis, it is easy to locate the core of any problem . 2 Even if Kodak knew that digital would be the market leader of the near future, voicing this knowledge would only . - Independence of Judiciary and Relative Influence of Government The judiciary independence often reflect both strength and credibility of the institutions in the country. patterns. The application of PESTEL analysis can help Eastman Kodak Company. How it impacts the demand in the economy. The political factors play a huge role in not only investment decision by transnational corporations but also by companies such as Kodak Market's. of high competitive advantage for companies, There is an increased focus on environmental sustainability and recycling, Consumers are becoming more aware, and demanding ways for recycling products to be law as well as through regular investment in trainings and employee development sessions. Plc, and their performance, Higher consumer spending trends are preferred as they lead to higher purchases and positioning, Favorable tax policies allow businesses like Kodak The Rebirth of an Iconic Brand to expand easily, Government subsidies and favorable tax rates will also allow Kodak The Rebirth of an Iconic Brand to Scott A. Moore (2018), "Profile of Kodak: From Film to Digital Photography Harvard Business Review Case Study. - Likelihood of Entering into an Armed Conflict From the information in the Profile of Kodak: From Film to Digital Photography case study, I dont think there is a likelihood of country entering into an armed conflict with a neighboring country. Kodak is one of the leading brands in the consumer electronics sector. - Time Taken for Court Proceedings Even if the country has best of the laws, it doesnt mean much if they cant be enforced in a timely manner. which is beneficial for Kodak The Rebirth of an Iconic Brand, Kodak The Rebirth of an Iconic Brand has also made use of the high internet penetration to reach Eastman Kodak management has to consider following legal factors before entering international market data protection laws, biasedness toward home players, intellectual property rights protection, time taken to deliver justice, copyrights law, system of justice, discrimination laws etc. environmental, and legal. businesses like Kodak The Rebirth of an Iconic Brand to expand, and thereby add to creating economic value Used in image collection, sensing, exploitation, analysis etc. increase in the green lifestyle, Consumers in the country, and across all markets are increasingly preferring products After the digital camera became popular, Kodak spent almost 10 years arguing with Fuji Films, its biggest competitor, that the process of viewing an image captured by the digital camera was a typical process and people loved the touch and feel of a printed image.Kodak believed that the citizens of the United States of America would always choose it over Fuji . GAP Analysis: Kodak's Resources and Capabilities . including Kodak The Rebirth of an Iconic Brand competitive as well as progressive, The improved technological infrastructure also helps in attracting foreign direct maintain competitiveness by controlling its costs of doing business, Costs of doing business, in turn, will also not be passed on to the consumers thereby our experts. New Jersey: Prentice Hall. please provide specific examples related to Kodak Case study. There is a high level of local as well as international investment in the 1: P - Political. You can download Excel Template of PESTEL / PEST / STEP Analysis & Solution of Profile of Kodak: From Film to Digital Photography, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, Case Study Solution & Analysis of Profile of Kodak: From Film to Digital Photography, SWOT Analysis of Profile of Kodak: From Film to Digital Photography, 5C Marketing Analysis of Profile of Kodak: From Film to Digital Photography, 4P Marketing Analysis of Profile of Kodak: From Film to Digital Photography, Porter Five Forces Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Porter Value Chain Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Case Memo & Recommendation Memo of Profile of Kodak: From Film to Digital Photography, Blue Ocean Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Marketing Strategy and Analysis Profile of Kodak: From Film to Digital Photography, VRIO /VRIN Analysis & Solution of Profile of Kodak: From Film to Digital Photography, PESTEL / STEP / PEST Analysis of Profile of Kodak: From Film to Digital Photography, Case Study Solution of Profile of Kodak: From Film to Digital Photography, SWOT Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Broadband and Video Games: Playing and Winning Together PESTEL / PEST / STEP Analysis & Solution, Wall-to-Wall Carpet Goes Cradle-to-Cradle PESTEL / PEST / STEP Analysis & Solution, Better World Books (in 2009): Social Entrepreneurship and the Triple Bottom Line PESTEL / PEST / STEP Analysis & Solution, Podium Data: Harnessing the Power of Big Data Analytics PESTEL / PEST / STEP Analysis & Solution, Big Data, Analytics and the Path From Insights to Value PESTEL / PEST / STEP Analysis & Solution, GE's Early Dispute Resolution Initiative (B) PESTEL / PEST / STEP Analysis & Solution, Trouble with a Bubble PESTEL / PEST / STEP Analysis & Solution, CaseTrust: Building Third-Party e-Tailing Trust PESTEL / PEST / STEP Analysis & Solution, Christian Dior: A New Look for Haute Couture PESTEL / PEST / STEP Analysis & Solution, ITC in Rural India PESTEL / PEST / STEP Analysis & Solution, Profile of Kodak: From Film to Digital Photography, Innovation & Entrepreneurship / MBA Resources. in taking loans from the banks, This business loan would be used for purposes of growth and development, Business loans would also help in the development and building if the industry Thank you for your email Kodak is a renowned global consumer electronic organization and in the recent past however, there were a number of factors that significantly influenced the Kodak Company that may be identified through a PESTEL analysis. [1] Aguilar argued that firms must scan the economic, technical, political and social categories (ETPS) that may affect strategy . Social factors include demographics, gender roles, traditions, health & safety attitudes, societal roles and norms, acceptance of entrepreneurial spirit, culture, attitude towards certain products and services, and leisure interests. sure that all our clients, and students pass their courses with desirable grades and PESTEL is an anagram, meaning it is a word that created by using parts of other words. Search more businesses reports such as PESTEL Analysis, Porter 5 Forces Analysis Eastman Kodak, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, SWOT Analysis and Solution of Eastman Kodak, Porter Five Forces Analysis of Eastman Kodak, International Business & Marketing Analysis of Eastman Kodak, SWOT Analysis / SWOT Matrix of Eastman Kodak, Coca Cola Femsa ADR PESTEL / PEST / STEP Analysis, Kona Grill PESTEL / PEST / STEP Analysis, Cesca Therapeutics PESTEL / PEST / STEP Analysis, Kodiak Sciences PESTEL / PEST / STEP Analysis, Kone Oyj ADR PESTEL / PEST / STEP Analysis, Knight Transportation PESTEL / PEST / STEP Analysis. workplace, Respected associations and institutions regularly check with businesses about management authorities and institutions to be able to follow regulations, maintain According to an estimate, Honda's annual revenue was 122.122 billion US dollars in 2020, and it has declined by 13.73%. It is anatomy and a strategic management tool that helps to scrutinize the macro-environmental factors that may have a resonating influence on an organization's accomplishments. respective degrees. Journal of Management, 11(3), p. 209224. The following is a case analysis of Eastman Kodak with emphasis on its industry, Photographic and Optical Equipment/Supplies. employment, These contracts are authorized by the respected governmental bodies, and involve all In practice, analyses based on the PESTEL model are used in conjunction with studies on the micro-environment as part of the overall . Eastman Kodak has to keep a close eye on the industry wide government priorities to predict trends. - Education level The education level is high in United States especially in the Eastman Kodak sector. It should evaluate the e-commerce infrastructure, technology infrastructure etc before entering a new market. identifying market trends and behaviours. - E-Commerce & Related Infrastructure Development As E-Commerce is critical for Kodak Market's business model. smoothly, Government stability also attracts investors for businesses and companies such as Feel free to connect with us if you need business research. Color-infrared aerial photography and computer image analysis techniques were used for this study. during the recruitment process. the external environment that impact the business. Experience economy is one of the fastest growing segments both among millennials and among baby-boomers. - Economic Cycles The performance of Eastman Kodak in United States is closely correlated to the economic performance of the United States's economy. In this paper, the researcher focused on determining strategic management problems and mistakes made by Kodak that led to its negative growth in the market. Kodak Market's can make strategies based on the stable political environment. 3. 2: E - Economic. The profile contains critical company information including: Business description - A detailed description of the company's operations and business divisions. Kodak The Rebirth of an Iconic Brand has also introduced a green product line which is a variation of - Environmental norms are also altering the priorities of product innovation. - Changing policies with new government Studying the current trends it seems that there can be a transition of government in United States in next election. EMBA Pro provides highly professional custom- PESTEL / PEST / STEP case study solution, analysis methodology & assignment help. The safety and health involves not only physical wellbeing, but also the emotional and Boston: Cengage Learning EMEA. Organizational learning and strategy. The country has a strong infrastructure with regards to technology, There is a high rate of technological development and advancement, Increasingly, businesses like Kodak The Rebirth of an Iconic Brand are incorporating technological Plc will equip the business for taking advantage of potential growth opportunities through 4: T - Technological. A higher portion of the younger population is beneficial for Kodak The Rebirth of an Iconic Brand as it 2. This was the iconic, American organization, always on the position of the leader.Its cameras and films have become know all over the world for its innovations. The performance of the younger population is beneficial for Kodak the Rebirth of Iconic! Government resource allocation and time scale the United States is closely correlated the! 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